New book sponsored by Forester Research : Chief Customer Officers (CCOs) ; their methods, tools and impact on organisations, customers and the bottom-line.
http://www.dmnews.com/life-is-easy-customer-experience-is-hard/article/260025/
Also reviewed more critically at The Economist
http://www.economist.com/node/21563295
Are companies walking the talk?
http://www.dmnews.com/life-is-easy-customer-experience-is-hard/article/260025/
Also reviewed more critically at The Economist
http://www.economist.com/node/21563295
Are companies walking the talk?
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